Published on : 16 June 20205 min reading time
Being aware of the change in consumer habits, more and more entrepreneurs are struggling to gain online visibility. Every year, a large number of websites are born and many disappear as well. Contrary to what some people think, it is not enough to have an online shop to sell your products. In addition to this commendable effort, there are many other things that can be done to attract and keep customers. In this article, we propose you to discover tips to sell better on the internet.
Work on the user-friendliness and conversion rate of your online shop
If having a website is a good thing, you need to make it user-friendly to generate traffic. According to the results of a survey, non-hierarchical pages are the first frustrating factor among Internet users who visit a site. Secondly, we can mention the negative evaluations that often occur due to a misuse of keywords. It should be noted that malfunctioning product baskets often repel customers. To counter these inconveniences, think about optimizing the user-friendliness of your e-commerce site.
The other aspect you need to work on to improve your online sales is the conversion rate of your website. It is a matter of adopting a well thought-out strategy that can help you turn all visitors to your shop into customers. You can do this by using quality labels and organising regular evaluations. These actions will not only highlight the quality of your products, but will also convince Internet users to buy them. For a better user experience of your website, consider HTTPS encryption. It is a technique that allows you to secure transactions and user data.
Facilitate payment on your site
Generally speaking, a user-friendly site generates a lot of traffic. But no matter how many people visit your shop per day, it will be difficult, if not impossible, to achieve better sales if you don’t use the right payment methods.
Today, there are several methods of payment on online shops. Depending on your desires and the habits of your users, you can create a professional PayPal account. This type of account has many advantages for both professionals and individuals. For any purchase made, this account guarantees insurance subject to special conditions. Don’t hesitate to do some research to find out more in order to make the right choice.
Anticipate any blockages to your purchase
In recent years, consumers have increasingly turned to online shopping. According to a survey, approximately 60% of smartphone, tablet and computer users made remote purchases in 2013. Of the remainder, many use their mobile devices to browse online store shelves, check customer reviews and compare prices. All this proves that it is essential for companies with an online presence to adapt their websites to the habits of their customers.
Although online sales are becoming more and more popular, it should be noted that this is not without risks. To reassure your customers, consider offering them a sample, an optimal guarantee and a trial period. Whenever possible, offer them the possibility of returning the purchased product if they are not satisfied. Don’t hesitate to collect customer reviews on your website to increase your E-reputation.
Study the habits of your visitors and re-launch your former customers.
In order to sell better online, it is important to try to understand the habits of the users of your website. Indeed, the needs are not the same and it is necessary to know exactly what a visitor is looking for on your site in order to meet his expectations. Depending on the case, you can set up a weekly table with well-defined indicators to analyze the habits of Internet users on your website.
In their quest for popularity, some entrepreneurs end up neglecting their former customers. However, the latter are generally important allies for the success of your commercial actions. So instead of investing all your efforts in finding new customers, think about reviving inactive customers. For example, send them a short e-mail from time to time to show them that you are interested in them. Once convinced of the quality of your products, they will not hesitate to recommend them to others. In this way, they become ambassadors for your company.
Another effective method to sell better online is cross-selling. In general, Internet users who visit an online shop have a list of products to buy. However, nothing prevents you from offering them other products at reduced prices. With a bit of luck, you will increase your sales.
To achieve this, you need to adopt a good marketing strategy. For example, you can show your customers that the discount you offer them on this or that product is exceptional and that they may not be able to benefit from it next time.
By following the tips in this article, you can improve your online sales.